The revenues of Poland’s two leading broadcasters Polsat and TVN could grow by 5-6% this year, while those of publicly owned TVP are likely to continue falling.
The forecast was made by an analyst at DR BRE, and quoted in Parkiet, while another from DB Securities has predicted growth of 7-8% in Poland’s TV ad market this year, which could translate into 10% growth for TVN, the main beneficiary.
TVP has been particularly hard hit by falls in income from receiver licence fees – down from PLN414.4 million (€105.8 million) in 2008 to PLN300.6 million last year.
Poland’s TV ad market shrunk by 11.9% in 2009, according to data produced by Starlink.
