ANGA Cable 2010: Stand L37
ActiveVideo Networks, a provider of Cloud TV delivery, will be demonstrating an iPhone App that is designed to transform the interactive television experience for cable subscribers at the ANGA Cable Show.
ActiveVideo will show how the iPhone Remote Control App can enable gesture-based interactivity, improved keyboarding and navigation, significantly improved search and discovery, and the ability to upload photos and intuitively control displays on the TV. The demonstration also will show how the solution – which can be used in combination with any smartphone or web device – can bring two-way functionality to existing one-way networks.
“Historically, infrared and keyboarding limitations and the need for cursor-based navigation have hindered the use and growth of interactive TV,” said Ronald Brockmann, MD, Europe for ActiveVideo Networks, in a statement. “The ActiveVideo solution enables cable system operators to create a ‘touch’-navigated enriched environment that gives consumers unparalleled control over their TV experiences — using the personal devices that the subscriber already owns.”
The ability of the solution to expand the functionality of existing one-way networks creates new revenue opportunities for cable system operators through the delivery of interactive and on-demand services to deployed set-top boxes and CI Plus modules. In addition, the solution enables operators to seamlessly offer the same content across their entire plant as they migrate from one-way devices to two-way services.
“The great number of one-way devices in Europe, has prevented many operators from capitalizing on the growth of interactivity and Video-on-Demand,” said Brockmann. “The use of iPhones and other existing connected devices as alternative remote controls in combination with Cloud TV enables operators to accelerate their ability to deliver rich interactivity and on-demand content to every subscriber, unlocking huge revenue potential for operators and content providers. This approach has lower capex and much faster deployment since there’s no new hardware nor installation visit needed.”
Currently in approximately 5 million homes, ActiveVideo immerses viewers in an engaging experience that combines Web video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming, including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising.
ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to a worldwide television audience through both legacy and next-generation digital set-top boxes and broadband-connected devices. The company creates solutions and applications that are targeted toward the needs of European cable and IPTV operators and content providers at its European headquarters in Hilversum, The Netherlands.
