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Netflix selects Irdeto

April 14, 2010 10.51 Europe/London By Robert Briel

Netflix has selected Irdeto to protect the content that it is streaming, the company has announced.

Netflix has licensed Irdeto’s Cloakware Embedded Security as part of its suite of content protection tools for the tens of thousands of TV episodes and movies it streams instantly to its members.

“We have always been committed to offering our members the greatest convenience, selection and value for instantly watching TV episodes and movies across a wide range of consumer electronics devices,” said Bill Holmes, Netflix VP of business development, in a stement. “As we looked to proactively enhance our content offerings, Irdeto with its Cloakware security technology, was a natural choice to support our commitment to digital content protection.”

Netflix members can already instantly watch unlimited TV episodes and movies streamed to their TVs and computers via Netflix ready devices. With Irdeto’s Cloakware technology, Netflix will continue to expand its offerings to more popular consumer devices.

“Netflix has revolutionized the way Americans access and view movie and television programming and we are pleased to partner with a market leader to further enable the secure delivery and distribution of high-quality content anytime, anywhere and on any device,” said David Canellos, SVP Sales and Marketing, Irdeto. “With more and more consumers turning to the Internet to watch high-value content, it is critical for content delivery services to embrace secure video on demand and streaming platforms.”

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Filed Under: Newsline, On Demand/VOD, Tech, Web TV Tagged With: irdeto, Netflix Edited: 14 April 2010 11:08

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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