MIPTV 2010 – CANNES. Orange France will launch a regular 3D channel this May starting with the Roland Garros grand slam tournament.
The channel will initially be available to IPTV subscribers only who have access to fast broadband. Orange has been active with 3D for the past two Roland Garros events, but this is the first time it will be broadcast on a regular channel.
Orange 3D will continue to offer a variety of programming including sports events, entertainment and documentaries after the tennis tournament has finished.
At MIPTV Orange is also showing its new ‘red button’ application on the IPTV box. Already three contracts have been signed with for interactive commercials with Citroen, HP and Lancome. The operator is also showing an interactive red button application for its Orange Sport premium service. “This may not be new for other countries, but this is new for France,” said a spokesperson.