MIPTV 2010 – CANNES. The French broadcaster Lagardere Active and YouTube have signed a strategic partnership that will bring hundreds of hours of French language programming to the video portal.
The deal aims to speed up the promotion and monetisation of online video content on an international scale. It is the first agreement from a broadcaster on the European continent to bring long form content to the web. All programmes and clips will be free to view with advertising being the source of income. All material will also be available worldwide and include drama, documentaries and entertainment programming.
By the summer, more than 315 hours of archive programming and 7,000 premium clips will be available. Lagardere aims to upload a further 24 hours of fresh programming per month. By the end of the year, over 600 hours of library material and more than 10,000 short form videos will be available.
All content will be offered in a number of branded channels including Elle, Digital Spy Premiere and CarandDriver.
“Video is one of Lagardere Active’s major axes of growth on the Internet,” Didier Quillot, chief executive of Lagardere Active said in the statement. “This partnership is one of the first of such a scale to be signed by an international media group with YouTube.
