Everyone is jumping on the 3D bandwagon and the Digital Media Centre (DMC) in Amsterdam has announced the debut of its 3D TV capability with the broadcast of the Masters Golf Tournament 2010.
The DMC will playout 3D coverage of the Masters from Augusta, Georgia, from April 8 to 11, in cooperation with Dutch cable operator UPC and the premium Dutch sports channel Sport1. DMC’s inaugural 3D broadcast combines challenging elements such as transatlantic contribution, live transmission and satellite uplink and distribution to multiple countries.
Lukas Kernell, general manager of thematic channels at DMC, said in a statement, “We are delighted to debut our 3D TV capabilities with the broadcast of the Masters Golf Tournament. 3D is taking the viewer experience to the next level, and this development reaffirms our technical lead and commitment to the evolution of television.”
As reported in Broadband TV News passim, UPC Nederland will hold a special screening for the media this Sunday, April 11. Earlier this week, fellow cable operator Ziggo showed its network is capable of handling 3D broadcast (see here).