Rovi has launched its new Personal Media Manager software, an application that enables consumers to clean and update the various entertainment data sitting in media libraries around the home.
Compatible with Windows, Macintosh and Linux operating systems, Rovi’s Personal Media Manager is designed as a brandable companion application for CE products such as network attached storage devices, digital media receivers and set-top boxes, and for online stores and portals.
Its launch is significant because of the increasing number of set-top box devices that enable subscribers to view content from around the home. An operator could run their own branding as part of wider objective to “own the home”. “At CES when we were really there to talk to CE vendors we spent a lot of time talking to cable operators,” Rovi’s chief evangelist Richard Bullwinkle told Broadband TV News. “For an operator launching a new set-top box we will bring in the personal media. The operator can throw it in for, say $1, and their customers can clean up their content.”
The software uses Rovi’s LASSO media recognition technology and supported by its entertainment data, Personal Media Manager cleans, identifies and tags content with descriptive information on albums, songs and movies. The application is also capable of connecting the consumer to online services and stores provided by the CE manufacturer or site, enabling simplified access to more content.
