Sky Player, Sky’s online TV service, is to launch on a new range of connected TVs and set-top boxes. Agreements have been announced with Cello and 3 View.
Cello launched its connected TV last December, drawing publicity through the launch of its iViewer in Marks & Spencer. 3View has taken the set-top box route and in addition to the Sky Player also has plans to offer a big screen version of the BBC iPlayer.
The Sky Player will be available as a pay-TV option on both platforms and adds to existing access to Sky Player via PC, Mac, Windows Media Center, XBox 360 and Fetch TV.
“The coming together of ground-breaking video services like Sky Player with innovative platforms like Cello and 3View demonstrates the vibrancy of the evolving internet video-on-demand sector,” said Griff Parry, Sky’s Director of On-Demand. “We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content.”
Such agreements for Sky, and the availability of the BBC iPlayer on many of the same platforms, suggest that Canvas will have a major task in setting out its own USP.
