The majority of Hungarians take a positive view of the transition to digital broadcasting, according to a study undertaken by Ariosz Ltd for the country’s National Communications Authority (NHH).
According to the study, cable remains the most popular way of receiving subscription TV services, with 59.8% (2,392,100) homes being connected in H2 2009. Although 820,000 homes rely principally on terrestrial TV, the majority are located in under-populated areas.
In Budapest, on the other hand, cable or IPTV services were received in 84% of homes and DTH in 6%.
As of the end of 2009, over a quarter (26%) of all homes in the country received some form of digital TV.
The study found that awareness of the transition to digital broadcasting is growing – ASO in Hungary is fixed for the end of 2011 – and seen in a positive light by almost half (49%) of people. Only around one ten (12%) regard it negatively.
Furthermore, while almost half (46%) of people have heard of mobile TV, very few are willing to pay for it.
