LG is set to be first to market with a 3D TV display in time for the rollout of the Sky 3D service in April. Although the satcaster is not expected to stage the consumer launch of the product until later in the year, consumers will be able to ready themselves with the Full LED 3D Ready TV (LX9900). LG’s passive 3D technology LCD TV (LD920) is already being rolled out to pubs in the UK and Ireland as part of Sky’s demonstration of live 3D Premier League coverage.
The LX9900 features LG’s ultra slim Infinia design that effectively eliminates the space between the screen and the bezel so that they blend together. It is available in 47 inch and 55 inch models and use active 3D technology. This is an important distinction in 3D displays where the choice can be between a cheaper display and more expensive glasses or vice versa. The option of a passive display may be important for public displays where there is the risk of broken glasses or punters who accidentally go home with a pair in their pocket. The Sky service, delivered through the Sky+ HD receivers, works with both passive and active glasses.
“We’ve seen such enormous interest and excitement from consumers around 3D TV that we choose to bring the LX9900 televisions to the shelves ahead of schedule, to meet the demand, “ Stephen Gater, head of marketing LG Home Entertainment Company, commented, The new active 3D TV means our customers can experience the wonder, excitement and thrills generated by 3D programming and movies from the comfort of their own sofa.”
In addition to 3D compatibility, other features include built-in Freeview HD, making the display one of the first to deliver the terrestrial high definition service. Internet applications are available through the LG NetCast feature.