Samsung has announced “the world’s first-available Full HD 3D LED TV” and full lineup of 3D home entertainment products to consumers worldwide. The company has also said it will expand its strategic alliance with DreamWorks Animation.
As part of a big promotional push for 3D, Samsung will offer the Shrek film series – which to date has grossed over $2 billion (€1.47 billion) in worldwide box office – in its entirety in 3D.
The promotional programme will offer buyers of a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System, a 3D starter kit that includes two pairs of Samsung 3D active glasses and a 3D Blu-ray version of DreamWorks’ Monsters vs. Aliens.
During the second half of 2010, the Shrek film series will be available in 3D Blu-ray for Samsung home solutions.
The news was announced at a press conference in New York City with a live appearance by The Blue Eye Peas.