US consumers want their internet TV, according to market research firm In-Stat. Already, 26% of respondents report viewing internet TV more than once per week. However, rather than a substitute for traditional pay-TV services, consumers want their Over-the-Top (OTT) internet video to compliment their traditional TV offerings.
“Consumers want the best of both worlds: pay-TV and OTT video,” said Keith Nissen, In-Stat analyst, in a statement. “Nearly 40% of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay-TV service provider.”
The recent research by In-Stat also found the following: While PCs remain the primary devices used for viewing internet TV, consumers are increasingly using multiple devices, including internet TVs, and mobile devices. Consumers use a variety of devices to get internet video to their TVs, including PC-based media adapters, dedicated media adapters, gaming consoles, Blu-ray players and internet-enabled TVs. As of the end of 2009, there were an estimated 24 million web-enabled devices in operation in the US. This is expected to grow to 102 million by 2013. The results are in the new multi-client research study, OTT Video Platforms, Devices, and Consumer Expectations.
