Consumers are most likely to pay—or have already paid—for the same content they normally pay for offline, including theatrical movies, music, games and select videos such as current television shows.
But it comes as no surprise that people (85%) want free content to remain free, according to recent research by Nielsen. The company asked the question “Will consumers pay for online news and entertainment they now get for free?” to more than 27,000 consumers across 52 countries.
Consumers are least likely to pay for content that is essentially homegrown online, often by other consumers at fairly low cost. These include social communities, podcasts, consumer-generated videos and blogs.
In between are an array of news formats—newspapers, magazines, Internet-only news sources and radio news and talk shows—created by professionals, relatively expensive to produce and, in the case of newspapers and magazines, commonly sold offline. Yet much of their content has basically become a commodity, readily available elsewhere for free.
Read more about this research on the Nielson blog.
