The BBC has revealed the amount of views for its iPlayer service through the Virgin Media platform. The monthly online figures for January 2010 reveal that the combination of online and TV-delivered platforms have resulted in iPlayer programme requests totaling 120.3 million.
An extrapolation of the figures suggests that Virgin Media contributed a total of 20 million views to the iPlayer in January. The calculation is made by deducting the number of online requests – which include the games platforms – from the new monthly total. BT Vision figures are counted by a separate method and the BBC confirmed the 20 million figure as being entirely contributed by the cablenet.
Virgin Media’s last publicly quoted figures for December show 59 million ‘video views’ to its free and paid for on demand content.
The overall iPlayer figures were increased as a result of the heavy snowfall in the UK between January 4 and January 10. Unexpected time off work helped deliver 23.8 million requests during the week.
The Nintendo Wii also continues to perform strongly, following the relaunch of the service, and an advertising campaign from the games console beginning January 10.
