CNBC has confirmed it will join the Freesat platform from February 23. It follows the decision in January to switch off its encryption for the UK market at 28 degrees East.
“Our decision to be available on Freesat, and to become a free-to-air channel in the UK, is part of our strategy to aggressively grow our distribution across EMEA in 2010,” said Mick Buckley, CNBC President and CEO.
The UK version of the channel carries seven hours of programming from CNBC’s London studios, including the one-hour Strictly Money, aimed directly at retail investors, small business owners.
Across the EMEA region CNBC is available to 110 million households. “This year we will further grow our distribution across the region, making our content available to a wider audience, firmly cementing our place as the premier source of news, information and analysis for anyone interested in business and finance,” added Buckley.
Other high profile channels, including Bloomberg and CNN, have previously opted to transmit in the clear and are also available on Freesat.