Nokia Siemens Networks and Italian public broadcaster RAI have said they will develop multimedia content distribution solutions that will enable the distribution of HD multimedia content through both mobile and fixed channels. The aim is to effectively address the converging broadcasting, mobility and multimedia space in Italy.
“Open internet TV, web TV and mobile TV are fast emerging as preferred modes of viewing multimedia content among Italian consumers, especially the younger generation,” said Luigi Rocchi, head of technological strategies, RAI, in a statement. “With these channels gaining steady traction in the country over the last few years, using them to distribute content will be a potentially big revenue generator for us. We are confident that we will benefit from Nokia Siemens Networks’ expertise in end-to-end customer experience and the development of multimedia technology platforms.”
“RAI has already established itself as the strongest player in both the television and the radio space in Italy,” said Roberto Bagnoli, head of business development for South Europe at Nokia Siemens Networks. “With the mobile phone predicted to be the fourth screen and 3G technology geared up to deliver latency-free multimedia content, mobile and Internet-based TV will be the most lucrative media space in the future. Therefore, RAI entering this space makes a lot of sense.”
RAI will use NSN’ fibre optic based Next Generation Network solution to transport HD multimedia content and broadband mobile applications.