Viewers to the Welsh language service S4C are being invited to put a name to the broadcaster’s new high definition channel.
Analogue switch-off will take place in March following the conversion of the transmitters at Wenvoe and Blaenplwyf. S4C will then broadcast entirely in the Welsh language having previously shared some programmes with Channel 4 that will also be available as a terrestrial service in Wales for the first time.
Rollout of the HD service will commence in April from the Wenvoe, Blaenplwyf and Kilvey Hill transmitters in south and west Wales. The remainder of Wales will receive the HD service on Freeview by July.
“We enjoy a close and rewarding relationship with our viewers and I believe they should have a say in what we call our new HD service,” said S4C Chief Executive, Iona Jones. “HD is our next exciting development representing a significant creative, financial and technological investment. It will be a totally new service offering pictures of the highest possible technical quality available on the Freeview platform.”
S4C has been commissioning programmes in the HD format for some time, including Tir Cymru, its series on the Welsh landscape, currently being aired in SD.