Disney has unveiled plans for a multiplatform storage technology that will enable the purchasers of films and TV shows from a variety of distributors to store their content on multiple devices.
Described as an enabling technology, KeyChest is ready to be deployed in the US and internationally by the end of 2010 with Disney already in conversation with cablenets, telcos and content distributors.
Rather than operate the technology itself, KeyChest will be run by a third party company, easing the path for companies outside the Disney family to offer their content.
The proposals may strike another blow against the packaged media of DVD and Blu-ray while offering the consumer an alternative to illegal downloads.
Earlier this week the Digital Entertainment Content Ecosystem LLC (DECE), whose membership includes the major Hollywood studios, but not Disney, announced its own plans for an ‘open’ specification for digital file delivery.