Microsoft has launched the Zune video streaming service as part of XBox Live for the XBox 360 game consoles in 18 territories, making watching on-demand videos possible. The latest software update also includes Twitter, LastFM and Facebook integration.
The company has agreements in place with a number of studios including Paramount, Universal, MGM and Warner Brothers. There are also regional agreements with broadcasters including BSkyB in the and Canal+ in France to stream content to the TV set via the console. Talks are under way with broadcasters across Europe including RTL and SBS. In the US, Netflix video rentals are available on the box.
Movies are available in the Zune Video Marketplace in both HD (1080p) and SD quality with pricing set between €2.99 and €6.99 (to be paid with Xbox Live points). For the moment, movies are available for rental only with the possibility to view a movie directly or to download the title with a two-week window to view the movie.
