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Mediaset Premium revenues up 63.6%

November 11, 2009 10.29 Europe/London By Julian Clover

Executives at the Italian media giant Mediaset are hailing the success of the Mediaset Premium, saying the DTT pay platform has helped to “significantly mitigate” the reduction in margins caused by the downturn in the Italian advertising market.

Total revenues for Mediaset Premium in the first nine months of the year came in at €379.9 million, compared €269.6 million in 2008, an increase of 41%. When ongoing revenues, such as card sales, top up fees and subscriptions, are taken into account the increase is 63.6%.

As of September 30, 2009, the number of active cards in the market was 2.9 million, compared to 2.5 million the previous year. The figures are all the more remarkable because by June 30, 2009 more than 2 million Premium cards had expired.

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Filed Under: Finance, Newsline, Terrestrial Tagged With: Mediaset Premium Edited: 11 November 2009 10:29

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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