The leading Serbian commercial broadcaster Pink International Company plans to enter the Slovenian market in 2010.
According to Satkurier, Pink’s owner Zeljko Mitrovic has allocated €10 million towards the launch of a new channel named Pink.Si. It is likely to be entertainment-based and distributed by SBB’s DTH platform Total TV, located at the 16 degrees East position.
Pink International Company has already established a Slovenian subsidiary and recently applied for a licence to operate a digital TV service in the country.
