Arqiva has confirmed SeeSaw as the consumer brand for its proposed online VOD service that will be built on the assets acquired from the former Project Kangaroo.
The name had previously been mooted by UKVOD LLP, the BBC, ITV, Channel 4 and BT venture, before its dismissal by the Competition Commission.
“We’re delighted to confirm the name of SeeSaw for Arqiva’s VOD service,” Pierre-Jean Sebert, CEO of SeeSaw said in a statement. “The project is on track to launch to market within the next few months. We will announce further details of the service in due course.”
Under the original Kangaroo proposals, the advertising-supported content aggregation service was to have brought together the on-demand assets of the three terrestrial broadcasters including the so-called ‘dusty archive’, content that while retaining value was uneconomic to be released on physical media.