Anglo-Hispanic interactive firm Mirada has reported its annual results for the period to March 31, 2009, following an audit of its Spanish subsidiary.
Formed from the merger of Fresh Interactive Technologies and YooMedia, the company has dramatically reduced its global operating expenses, concentrating on a new product-led strategy.
Revenues of £10.5 million (€11.39m) compared with £12.5m for the 15 months to £5,973,000 from £4,262,000 in the prior period.
“Today’s results indicate a clear turnaround and a return to more favourable operational conditions,” said José-Luis Vázquez, CEO, Mirada. “The Group ended the year with most of its objectives achieved, namely an efficient operating cost structure, a strong international sales and operational team and extensive overseas activities.”
Vázquez added that despite the onset of recession in the period after the acquisition of Fresh, the company had made tangible progress.
Mirada has deployed over 200 interactive services internationally. Recent customers include ONO, Gala, SportsXchange and Two Way Media.