Everyone a winner (Photo: Rudy Zijlstra)
CTAM EuroSummit – Lisbon. Creative excellence in cable marketing has been honoured in CTAM Europe’s annual Creative Awards Program (CAP). UPC Netherlands scooped three Gold Awards for Acquisition or Retention Marketing (Halveerweken – Half Price Weeks), Interactive Marketing (Speedracer Game) and New Service Launch (Eredivisie Live).
Belgium’s Telenet received Gold for its Liar Brand Image campaign in the Operator Division, while UPC Hungary took the equivalent category in the Networks and Content Provider Division for its Technicians campaign.
Discovery Channel’s Survival Month won content’s Acquisition or Retention Marketing Gold. Interactive Marketing Gold was picked up by E! Entertainment for E! News UK. New Product or Service Launch Gold was awarded to OTE (Hellenic Telecommunication Organization) and On Demand Group for the launch campaign for IPTV service Conn-X.
Full list of winners:
Operator Division
| Brand Image and Positioning | ||
| Gold | Telenet | Liar |
| Silver | ZON | ZON Christmas Tree 08 |
| Bronze | Cabovisão/ Ogilvy Portugal | Reliability |
| Acquisition or Retention Marketing | ||
| Gold | UPC Netherlands | Halveerweken (Half Price Weeks) |
| Silver | ZON | With ZON you have more Disney |
| Bronze | Telenet | cas X-mas |
| Interactive Marketing | ||
| Gold | UPC Netherlands | UPC SpeedRacer Game |
| Silver | Telenet | It’s funny to know you’re the fastest |
| Bronze | ||
| New Product or Service Launch | ||
| Gold | UPC Netherlands | Eredisie Live |
| Silver | ZON | ZON Mobile “La ZON e Mobile” |
| Bronze | TELEGENEVE SA – NAXOO | DRIVEBOX HD |
Networks and Content Provider Division
| Brand Image and Positioning | ||
| Gold | UPC Hungary | Technicians |
| Silver | Discovery Networks EMEA | SPECIES: A User’s Guide to Young Men |
| Bronze | Film 1 | Highlights August 08 |
| Acquisition or Retention Marketing | ||
| Gold | Discovery Networks Europe | Survival Month |
| Silver | Chello Creative | So Much Choice It Will Drive You Crazy |
| Bronze | HBO CE | Monster Movies |
| Interactive Marketing | ||
| Gold | E! Entertainment – Comcast International Media Group | E! News UK |
| Silver | AETN UK | 102 Minutes that Changed America on HISTORY |
| Bronze | Sci Fi Channel Russia (NBC Universal) | They Walk Among Us |
| New Product or Service Launch | ||
| Gold | OTE (Hellenic Telecommunication Organization) / ODG | conn-X TV IPTV launch |
| Silver | SPT Networks Central Europe | AXN Fall Campaign 2009 |
| Bronze | SPT Networks Central Europe | AXN Filmfestival 2009 |
