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Meet CTAM’s Gold stars

September 25, 2009 09.16 Europe/London By Julian Clover

cap-2009

Everyone a winner (Photo: Rudy Zijlstra)

CTAM EuroSummit – Lisbon. Creative excellence in cable marketing has been honoured in CTAM Europe’s annual Creative Awards Program (CAP). UPC Netherlands scooped three Gold Awards for Acquisition or Retention Marketing (Halveerweken – Half Price Weeks), Interactive Marketing (Speedracer Game) and New Service Launch (Eredivisie Live).

Belgium’s Telenet received Gold for its Liar Brand Image campaign in the Operator Division, while UPC Hungary took the equivalent category in the Networks and Content Provider Division for its Technicians campaign.

Discovery Channel’s Survival Month won content’s Acquisition or Retention Marketing Gold. Interactive Marketing Gold was picked up by E! Entertainment for E! News UK. New Product or Service Launch Gold was awarded to OTE (Hellenic Telecommunication Organization) and On Demand Group for the launch campaign for IPTV service Conn-X.

Full list of winners:

Operator Division

Brand Image and Positioning
GoldTelenetLiar
SilverZONZON Christmas Tree 08
BronzeCabovisão/ Ogilvy PortugalReliability
Acquisition or Retention Marketing
GoldUPC NetherlandsHalveerweken (Half Price Weeks)
SilverZONWith ZON you have more Disney
BronzeTelenetcas X-mas
Interactive Marketing
GoldUPC NetherlandsUPC SpeedRacer Game
SilverTelenetIt’s funny to know you’re the fastest
Bronze
New Product or Service Launch
GoldUPC NetherlandsEredisie Live
SilverZONZON Mobile “La ZON e Mobile”
BronzeTELEGENEVE SA – NAXOODRIVEBOX HD

Networks and Content Provider Division

Brand Image and Positioning
GoldUPC HungaryTechnicians
SilverDiscovery Networks EMEASPECIES: A User’s Guide to Young Men
BronzeFilm 1Highlights August 08
Acquisition or Retention Marketing
GoldDiscovery Networks EuropeSurvival Month
SilverChello CreativeSo Much Choice It Will Drive You Crazy
BronzeHBO CEMonster Movies
Interactive Marketing
GoldE! Entertainment – Comcast International Media GroupE! News UK
SilverAETN UK102 Minutes that Changed America on HISTORY
BronzeSci Fi Channel Russia (NBC Universal)They Walk Among Us
New Product or Service Launch
GoldOTE (Hellenic Telecommunication Organization) / ODGconn-X TV IPTV launch
SilverSPT Networks Central EuropeAXN Fall Campaign 2009
BronzeSPT Networks Central EuropeAXN Filmfestival 2009
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Related

Filed Under: Newsline Tagged With: CTAM Eurosummit Edited: 25 September 2009 09:25

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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