• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Vitaya to sell Flemish Discovery airtime

September 22, 2009 09.28 Europe/London By Robert Briel

The Belgian commercial broadcaster Vitaya has said it will sell commercial airtime on the new Flemish version of the Discovery Channel, which will start broadcasting on October 1 on the Telenet cable network.

Discovery will be available in the basic analogue tier of the cabler, as is the main Viataya channel. Reaching a male skewed audience, Discovery is a good addition to the Vitaya portfolio, which is mainly aimed at female viewers.

Yvette Mignolet, CEO of MAI/Vitaya, said in a statement: “Following the launch of our digital channel Vitality and the successful launch of the Vitaya Magazine in cooperation with Sanoma Magazines Belgium, we now take one step further. Cooperation with a qualitative and dynamic partner such as Discovery Channel creates many opportunities. We share the same values and both are experts in reaching women or men, a perfect couple with a strong complementary offering for Flemish viewers and advertising markets. This cooperation can only strengthen both partners work. ”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Tagged With: Discovery, Vitaya Edited: 22 September 2009 11:19

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Lynette Kewley appointed Director of Commercial & Propositions for ITVX
  • VIDAA partners with Amagi in FAST expansion
  • BBC journalists threaten action over News Channel merger
  • Ukrainians reluctant to pay for sports TV
  • Aleksander Kutela to head Ringier Axel Springer Polska

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in