• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Sky 3D will set standard

September 21, 2009 09.52 Europe/London By Julian Clover

brian-lenzVideo Interview. BSkyB has said its proposals to launch a 3D television service in 2010 do not circumvent the various industry initiatives to develop a common standard for the format.

In a Broadband TV News/Videonet interview Brian Lenz, director, product design & TV product development, BSkyB, said it was not the issue that many in the industry were making out because all the manufacturers with which the satcaster has held discussions were proposing multiple input formats.

“In general standards are not developed by committees and then brought to market, standards are developed by commercial ventures into the marketplace to set and form that standard,” said Lenz. “What we’re doing is actually reusing the HD format and embedding two images into that and whether you do it side by side or top down it’s non-proprietary, it’s simply an open format, it’s encoding, and it’s re-using the HD infrastructure and we believe that that is the way to get the best quality stereo 3D signals to customers in broadcast.”

Asked if TV manufacturers would be happy to see one format running in the UK and another format elsewhere, Lenz said it was less about country and regional variations and more about the type of distribution platform. “What you do need is a standard for Blu-ray or packaged media, you need a standard for HD transmission infrastructures, and you need a standard for free-to-air transmission infrastructures should they ever find a way to address that market. But you shouldn’t constrain any one of those platforms to the limitations of another platform.”

Sky’s new 3D channel is expected to offer a broad mix of programming including movies, entertainment and sport. It will use the existing HD infrastructure, meaning that the 1.313 million Sky+ HD households will already have the reception technology in place, though the purchase of a compatible 3DTV set will be required.

Broadband TV News Videocasts

  • Watch the interview
  • Interview transcript
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: 3D, Newsline, Top Story, Video, Webcasts Tagged With: Sky Edited: 29 December 2009 10:11

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

White Paper – Smart Router: The Gateway to Next-Gen Services

Predicting the future may be folly but preparing for it is vital. With the growing consensus that the network edge is about to play a much bigger role in service delivery, operators need strategies now to prevent rivals from taking a lead and internet giants from locking them out of providing next-generation services.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Most Popular

  • FAST revenues to reach $17bn
    FAST revenues to reach $17bn
  • Viaplay and Formula 1 ink Netherlands deal
    Viaplay and Formula 1 ink Netherlands deal
  • Vodafone Spain unveils Android TV decoder
    Vodafone Spain unveils Android TV decoder
  • Stonepeak buys into Cellnex Nordics
    Stonepeak buys into Cellnex Nordics
  • Polsat buys up Eleven Sports
    Polsat buys up Eleven Sports

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...