Com Hem is expanding the footprint of its on demand service, enabling the 175,000 subscribers in Skåne, southern Sweden, following a 14,000 commercial trial Stångåstaden, Linköping.
Catch-up TV, commonly referred to in Sweden as ‘Play’, is available for the public broadcaster SVT and the commercial channels TV3 and TV4. Older programmes can be accessed for an additional SEK 10 (€0.99) monthly fee. The cablenet also has 600-title movie library and music on demand provided by Music Choice that will be available to subscribers equipped with the Motorola VIP 1920 receiver. Movies are priced at between SEK19 and 49 for a 24-hour rental period.
A survey conducted on behalf of Com Hem by Synovate found that 76% of Swedes were interested in using an on demand service, with more than half (52%) prepared to use the fast forward function if the programme became boring. One in three (34%) said they were interested in paying for movies through the TV.
Com Hem plans to make the on demand service available to 500,000 of its 1.8 million subscriber base by the end of 2009.