The Bulgarian national commercial broadcaster bTV plans to launch two new thematic channels by the end of this year.
Dnevnik reports that the channels will be known as bTV Comedy and bTV Cinema, with the former replacing a service known as GTV.
Both the new channels will be distributed by cable.
BTV is backed by Rupert Murdoch’s Balkan News Corporation, and Nova Television, one of its main competitors, is also looking into the possibility of adding to its channel portfolio.