The internet is now the second most lucrative advertising medium in Poland.
Data produced by Starlink and published by Wirtualne Media shows that internet spend in H1 amounted to PLN424.3 million (€103.5 million), or 10.2% than in the corresponding period in 2008.
TV spend, on the other hand, fell by 12.8% year-on-year to PLN1,659.3 million.
Other media also suffered in the downturn, with the biggest hit (-20.2%) being taken by the newspaper sector.
Overall ad spend in the first half amounted to PLN3.432 million, 11.4% less than in H1 2008.
