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Sky Italia, Mediaset secure Italian football

July 29, 2009 10.40 Europe/London By Julian Clover

Sky Italia and Mediaset have both been awarded rights to screen live football matches from the Serie A competition.

Sky has secured Package A, the so-called Platinum Live, giving it both satellite and IPTV rights to Italy’s top league for the next two seasons.

Mediaset wins the C Package, Gold Live, for digital terrestrial transmission and IPTV.

Prices have not been disclosed, but the tender documents show football association Lega Calcio’s aspirations to be at least €1.148 billion for the package secured by Sky, and €435 from the one awarded to Mediaset.

It is expected Lega Calcio will decide on the outstanding packages within the next six days.

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Filed Under: Newsline, TV Edited: 29 July 2009 10:40

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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