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The Netherlands: fewer analogue and DTH viewers

July 22, 2009 07.19 Europe/London By Robert Briel

The percentage of Dutch homes receiving analogue television has dropped from 72.7% in 2008 to 64.1% in the first six months of this year, according to the Establishment Survey from research institute SKO.

Digital satellite reception has also dropped, from 7.8% in 2008 to 5.8%, but the digital terrestrial platform Digitenne saw its reach increase from 7.5% to 9.4%. Overall, 47.0% of Dutch households now have access to digital services, up from 41.3% in 2008.

The results of the survey were published by SKO, the institute responsible for viewing figures in which most commercial and public broadcasters participate. The actual research was carried out by Intomart GfK.

Other figures from the survey show that 41.2% of all homes now have a flat screen (LCD or plasma); 58.0% own a widescreen set; 17.8% have a hard disk recorder; 54.7% own a DVD or Blu-ray player and 17% a DVD recorder.

The survey also showed that 34.2% of the people interviewed say that they have watched TV programmes on their computer.

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Filed Under: Newsline, Research Edited: 22 July 2009 07:49

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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