MTV Networks International (MTVNI) has appointed Roberto Bagatti as VP of Creative for MTV Networks International and creative director of its World Design Studio in Milan.
Based in Milan, Bagatti will report to Antonio Campo Dall’Orto, executive VP, Music Brands for MTVNI.
Bagatti will work to align creative output with brand content and oversee and direct international branding projects across channel and property identities, building consistency between on-air, online, print and beyond.
He will also work with the regional creative directors in Europe, Latin America and Asia and the regional design studios in Amsterdam, Buenos Aires, London, Singapore, Tokyo and Warsaw.
Most recently, Bagatti and his team led the creative development and execution of MTV’s international rebrand that launched at the beginning of this month.
Prior to this, Bagatti served as creative director of MTV Networks South Europe. He joined MTV Italia in 1999.