Digitalisation is proving to be a costly process for broadcasters in the Czech Republic.
Speaking at the Digimedia 2009 conference and quoted in HN, Pavel Hanus, the head of programming at CT, said that the public station is facing the biggest negative impact as it has to date been responsible for 50% of digitalisation.
This is reflected in a huge loss in viewing figures for its second channel CT2 since switching off analogue transmissions.
Although commercial broadcasters have been hit by the slump in the ad market, Marek Singer, the DG of TV Prima, said that this had not affected its strategy.
Recently launched digital channels, with still have low audience figures, remain more vulnerable to the downturn.