UPC now has 250,000 internet subscribers in Romania. Speaking to ZF, its marketing director Raluca Milin said that considerable investment and price changes had dramatically reduced the number of customers wishing to stop using the company’s internet service. Of the €52 million UPC plans to invest in Romania this year, €15 million will in fact be allocated to the service, which will start to commercially offer download speeds of up to 100 Mbps from 2010 onwards. UPC also plans to add HD channels to its offer in Romania this autumn.
