The leading Slovakian broadcaster TV Markiza says it will launch its first thematic channel at the start of the autumn season.
Known as Doma (‘Home’), it will target the younger segment of female viewers aged 12-54. CME-backed TV Markiza is facing growing competition from the commercial station TV Joj, which launched a channel known as Joj Plus in October 2008.
Doma is likely to be modelled on the highly successful Acasa, launched my TV Markiza sister station Pro TV in Romania a decade ago.
