Telenet CEO Duco Sickinghe and Harvard Business School professor Jeffrey Rayport are to headline CTAM Europe’s EuroSummit ’09.
The annual cable marketing conference will take place between September 24 and 25 at the Sheraton Lisboa Hotel & Spa in Lisbon, Portugal. Around 300 CEOs, VPs and senior managers are expected to attend from organisations including Virgin Media, UPC, ONO, HBO Central Europe, Unity Media, Fox International Channels, Disney-ABC International Television, MGM and Telenet.
Broadband TV News will again be reporting from the event and publishing a show daily for delegates.
Topics include the future for over-the-top video, tips for how to market, and drive ARPU, in a down economy and the publication of the Solon European Cable Survey 2009.
Gold, Silver and Bronze winners in the CTAM Creative Awards Program will also be announced at the networking kick-off party.