The leading Ukrainian cable operator Volia will add a channel named English Club TV to its offer on May 1.
It will provide entertainment and educational programming in English and be located in Volia Premium TV’s basic digital package.
Ukraine is co-hosting Euro 2012 with Poland in three years time. It is hoped the channel will help improve the general level of knowledge of English, especially among the service workers involved directly with the tournament, where it will be the lingua franca.