Eredivisie Live, the Dutch football channel run by Endemol and the Eredivisie league, has said it now has 350,000 subscribers.
The number is higher than has previously been reached by a premium sports channel in the country, but still falls short of the expected 750,000 subscribers mentioned at the time of launch.
Eredivisie Live was launched when the Dutch football association KNVB failed to achieve the sums it was looking for in awarding the contract to an established pay-TV channel.
In competition with chellomedia’s Sport1 channel, Eredivisie Live is now also acquiring third party content including Real Madrid TV, FIFA Beach Soccer World Cup Qualifiers and the Recopa Sudamericana, as well as a number of football documentaries.
Eredivisie Live broadcasts up to four simultaneous matches and is available across most platforms including cable, IPTV, satellite and DTT (Digitenne). For the moment, there are no plans to start HD broadcasts.