Speaking at the MPEGIF Master Class entitled “The New World of Digital Television” at NAB 2009 in Las Vegas, The MPEG Industry Forum (MPEGIF) has announced that it will expand its scope of activities. The focus will be on MPEG and related standards in next generation media services.
MPEGIF said the following topics are specific areas of focus for the throughout 2009 and 2010, with new and additional work items will be added as and when required:
• MPEG-4/Scalable Video Coding (SVC)
• 3DTV
• Addressable Advertising: extension and adoption of cable Labs SCTE -104 for all multimedia
• Simplifying competitive licensing
• Quality of Experience / Quality of Service metrics
• Royalty free DRM initiatives
• IPTV ecosystem
• Ultra HD (7680×4320)
• MPEG/High-Performance Video Coding (HVC, H.265)
• MPEG-7 / MPEG-21
“Almost a decade ago, in May 2000, it was an important and necessary step for the industry to establish our Forum creating a strong foundation for the global success and fantastic performance of MPEG-4 AVC/H.264. Today, it is of similar significance and a logical action for MPEGIF to carry on with its successful activities and to embrace next generation media standards.” said Sebastian Moeritz, president of MPEGIF and CEO at dicas, in a statement. “Capitalizing on the unique experience and international recognition of MPEGIF and its member companies, we will encourage truly interoperable, robust and competitive systems for the creation, delivery and consumption of media content.”
“Clearly MPEG-4 AVC / H.264 has emerged as the undisputed successor to MPEG-2”, said David Price, VP of MPEGIF and VP at Harmonic Inc. “Although that battle is won, the war against the lock of proprietary technology is far from over. MPEGIF has a clear role in advocating standards based solutions in an increasingly complex video delivery ecosystem where IP transmission and time and place shifting becomes increasingly common.”
