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Adobe puts Flash into STBs

April 20, 2009 05.00 Europe/London By Julian Clover

Adobe has announced plans to extend the Adobe Flash Platform into televisions, set-top boxes and Blu-ray players. It is expected that the first devices with the runtime will commence shipment in the second half of 2009.

Anup Murarka, director technology strategy and partner development, Adobe, told Broadband TV News that he expected initial deployments to be within television displays. Adobe is  positioning the availability of Flash as an enhancement to the entertainment services already in the home. “We’ve put a lot of effort into enabling video HD and playback. The unique element is bringing it from the internet, we don’t want to replace that content, but augment it.”

As previously reported in Broadband TV News Sony, Philips, LG and Samsung are working on their own means to pull in direct content to their displays.

Flash will enable the delivery of user generated content, enabling access to the full YouTube library in H.264, rather than wait for it to be re-encoded. Widgets, the current US flavour of the month that bring in textual content from a variety of sources, are also supported.

Murarka said Adobe was not looking to restrict developer choices, but that within the STB envronment the Flash technology was capable of running faster and took up less memory than existing middlewares. He added that both NDS and OpenTV were already licensees of Flash and were looking to build in the technology to their own product.

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Filed Under: Newsline, Tech Edited: 20 April 2009 17:13

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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