Identification technology provider Civolution is to make its first public appearance since being spun off from Philips in October 2008.
The Eindhoven-based company is using NAB 2009 to highlight its range of products designed for the forensic tracking of media assets in pre-release, digital cinema, pay-TV and online.
Civolution CEO Alex Terpstra said attempts to control media assets had resulted in alienating consumers, limiting access and destabilising revenues. “The industry now needs content identification technology and services, which have evolved from the ‘tool of protection’ to become the ‘enabler of monetisation’. Civolution’s portfolio enables innovative new business models that allow all players in the content value chain to collaborate and maximise the value of their media assets.”
Civolution is principally backed by Prime Technology Ventures, though Philips maintains a minority holding, taking full ownership of its broadcast monitoring subsidiary Teletrax before the company was spun-off.