The International research firm Parks Associates reports that approximately 2.5 million broadband households in the US and Canada are ready to purchase an internet-connected TV if priced at a $100 (€75.7) premium over regular TVs. This figure translates into $250 million in additional revenues for the consumer electronics industry.
Parks Associates’ latest consumer study, Digital Media Evolution, gauges market demand for Internet-connected devices and the applications consumers want to use in conjunction with this new capability.