The Warner Bros Studios has announced plans to begin exploiting archive titles on a dedicated website. The studio will sell digitised copies of 150 older titles on DVD and as digital downloads.
Called WarnerArchive.com, the new website, which will focus on titles that are currently unavailable, will offer digital downloads of movies including The Mating Game (1959) and Once Upon a Honeymoon (1942). They will cost $14.95 each, and DVDs created on-demand $19.95.
Warner expects to add 20 more reissued titles to the site each month, bringing the total to around 300 by the end of the year.
“There are still thousands of movies that we own that consumers haven’t been able to get,” George Feltenstein, senior VP of theatrical catalogue marketing for Warner Home Video, told the Associated Press. “I expect that we’ll be selling thousands of copies of every title over a period of time, and making a lot of people really happy.”