Increases in digital TV subscribers and the increasing popularity of video on demand helped HOT increase revenues by 13% in 2008. The Israeli cablenet reported revenues of NIS 2.97 billion while profits were up more than 73% at NIS 92 million. Profits were helped by the removal of a provision against a potential lawsuit by Warner Bros.
The total number of cable subscribers fell by 2% or 19,000 and stood at 918,000 at the end of 2008. The decline was due in part to a change in the accounting system following the merger of the three operators that now comprise HOT.
63,000 internet subscribers were added to reach 670,000 while an additional 146,000 telephony subs were gained reaching after changes in the rules governing number portability and reaching 470,000 by the end of the year.