DVB WORLD 2009 – BERLIN. Gordon Graylish, VP, EMEA, Intel Corporation has painted a near future where television and internet are finally combined.
In a keynote presentation, Graylish said the success of the iPlayer in the UK, where the BBC on demand service represented 8% of the country’s internet traffic was an indication of what people wanted. It had previously not been possible to bring the TV and internet together because of an absence of things like software, open standards, etc.
In Intel conducted surveys the public, while wanting the internet on TV, will not compromise of the ease of use that TV currently brings them. “They expect the same experiences to move across mobile types of devices, whether it is in the living room, their bedroom or in the car,” said Graylish. “They’re watching the content, but interrogating it. 50% of those watching the Superbowl last year did so while interrogating the internet, looking up information, or chatting with friends.” According to Intel’s survey’s 61% of the public has the desire to have their content connected to the internet.
Intel has developed the Widget Channel with Yahoo that is able to display information selected by the customer on topics such as weather, business, sports etc. The idea of a Flickr site for consumers to access their family photographs is not too far away from the kind of overlays already seen in interactive advertising, digital text, etc.
