TV ad spend in Lithuania amounted to LTL231 million (€67.6 million) in 2008, according to data produced by TNS Gallup.
Although TV was still the most lucrative medium, accounting for 42.6% of total expenditure, it grew by only 1.8% during the year.
All other media performed much better, with cinema (+140%) and the internet (+87.5%) the best performers. Total ad spend in Lithuania in 2008 stood at LTL542.2 million, or 9.1% more than in the previous year.