Virgin Media is to upgrade its remaining 2 Mbps broadband customers to speeds of 10 Mbps. It means that customers on the cablenet’s fibre-optic network will be able to choose between speeds of up to 10 Mbps, 20 Mbps and 50 Mbps.
The move, originally touted in January 2008, is expected to commence in May and represents the largest scale speed upgrade to take place in the UK.
“The migration of millions of 2Mb customers to 10Mb is only possible because of the power of our next generation network and is just one example of how we are creating exciting propositions for consumers which provide transformational experiences and go way beyond their expectations,” said Virgin CEO Neil Berkett. “Coupled with our recently launched 50Mb service, we are proactively developing the UK’s broadband market, driving consumer expectations and the demand for high speed broadband services.”
Customers will be able to purchase a 10 Mbps broadband service and telephone line for around £14 per month, which the cablenet says could cost as much as £30 when purchased from other operators.
The Virgin offering is now significantly above the 2Mbps bar set by Lord Carter in his Digital Britain Report.