• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

French Jetix becomes Disney XD

February 16, 2009 08.19 Europe/London By Robert Briel

Disney XD newJetix France will be the first channel in Europe to change its identity to Disney XD. With Disney now in full control of the Jetix portfolio of European channels, the company has decided to apply the Disney branding.

Disney XD is already in use in the US (see Broadband TV News passim) and a move to replace the Jetix brand in Europe was expected.

The move constitutes the second major re-branding exercise for the channel, which originally started life as Fox Kids. Disney bought a 73% interest in the European operations in 2001. Disney XD will debut on April 1 in France and we can expect similar announcements for the other territories.

In France Disney currently has the following channels Playhouse Disney, Disney Channel, Disney Channel+1, Disney Cinemagic, Disney Cinemagic+1 and Disney Cinemagic HD.

In the US, the new brand is “aimed at boys ages 6-14 and features content focusing on the themes of adventure, accomplishment, gaming, music and sports.” Disney XD is a multi-platform concept that draws on a number of Disney properties, such as Disney Channels Worldwide, ABC Cable Networks Group, Disney Online and ESPN.

The accompanying website, DisneyXD.com, is ad-supported and features games, videos and a social network. The US network replaces the former Toon Disney channel.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Marketing, Newsline, Web TV Edited: 16 February 2009 20:13

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Choice of platform impacts on the effectiveness of ads
  • Noel Tovey named MD at Sky Studios Elstree
  • Norway’s TV 2 Play available to Telia customers at no extra cost
  • Hisense integrates HD+ into smart TVs via HbbTV OpApp
  • Skylink confirms pay-DTT closure

Watch Video

In Conversation: Smart Routers mean Smart Homes

In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay...]

Q & A

OTT Question Time – now in association with Broadband TV News

Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...