The internet, and to a lesser degree TV, are likely to be the best performers in Poland’s ad market this year.
According to data produced by Starlink and published by Wirtualne Media, total ad spend in the country is likely to grow by between zero and 3%, as opposed to 12% last year.
Expenditure in the internet sector, which grew by over 30% in 2008, should still increase by between 15-18%, while TV expenditure growth will be in the single digit range following the 16-17% posted in 2008.
The prospects look less promising for the print sector, especially a number of daily newspapers.