The Central European Media Enterprises (CME) -backed leading Ukrainian national commercial broadcaster Studio 1+1 has outlined its strategy for 2009.
In a wide-ranging interview with Fakty and AiF, Alexandr Tkatchenko, the DG of the 1+1 Group, said that the service would reduce its reliance on imports from Russia and offer more Ukrainian programming.
Its target audience will become focused on the 18-54-age group and there will be some cutbacks in information-based programming.
Studio 1+1 will also dispense with the services of the sales house Prioritet, taking sales of commercial airtime in-house, and start integrating Studio 1+1 with Kino, its sister thematic movie channel.
CME operates TV stations in a total of seven CEE countries.